In Fall 2023 I worked with Cimpress—parent company of Vista and VistaPrint—to transform their second Environmental Social Governance Report into a more visually appealing design with data visualizations and charts and a cleaner look and feel. The layout took a digital-first approach and is optimized for viewing on desktop.
Recipe sheet layouts,
Image editing (before and after images)
Tea Forté’s Tea Notes branded content invites ecommerce audiences to “Discover the world of tea.” These designs promote a premium brand experience for serious and casual tea enjoyers and they inspire creativity through articles and recipes.
Savory and sweet recipes for matcha treats; bright ideas for perfect giftable teaware; sensory gourmet teas displayed in beautiful packaging and limited edition holiday shopping guides.
As Global Brand and Design Specialist at Boston Consulting Group, my role established consistency within an overarching visual brand transformation.
A new visual brand toolset for publications changed the editorial style from traditional to modern, bringing varied page structures, better text styles for web reading, more eye-catching and social media friendly data visualizations, and human-centric color choices and image selections.
- Interactivity: a clickable table of contents in visual format (pg 8), dozens of videos, and pages with customized illustrations built to be cropped and shared across social media.
- Modularity: the brand visual toolset offered modular page structures that could be edited individually without impacting the rest of the layout, and valuable pieces of content could easily be reformatted from full-page layout to individual social media slides.
Presentation Deck; Boston Main Streets
Street Banner Designs
This presentation deck was reviewed by Allston Village Main Streets, one of 20 independed nonprofit Main Streets organizations in Boston. The design concept has been approved and finished banners will be placed along two main streets in Allston Village.
Allston Village Main Streets works to develop a thriving commercial district by assisting neighborhood businesses and promoting the physical and cultural vitality of Allston Village.