“Creating a Visual Container”
Students of the Bauhaus University engaged in a course titled Building a Pool, which explored brand visual storytelling through the creation of conceptually-charged image series.
Project Outline:
1) Choose a Brand
2) Illustrate an abstract brand concept
3) Exhibit and defend concept
Brand:
Osprey Backpacks
Concept:
Tactile parts of a travel backpack are repeated and rearranged in order to create impressions of completely new landscapes and customized structures.
The deconstruction and reconstruction of the backpack speaks to:
a) inherent creativity in travel experiences;
b) transformational nature of exploration;
c) refreshing memory logs through the use of purpose-built devices.
Exhibition space:
Studio Wägetechnik, Weimar, Germany (2017)
Exhibition space:
Studio Wägetechnik, Weimar, Germany (2017)
