Adam Giordano

Graphic Designer

“Creating a Visual Container”

Students of the Bauhaus University engaged in a course titled Building a Pool, which explored brand visual storytelling through the creation of conceptually-charged image series. 

Project Outline:
1) Choose a Brand
2) Illustrate an abstract brand concept
3) Exhibit and defend concept


Osprey Backpacks


Tactile parts of a travel backpack are repeated and rearranged in order to create impressions of completely new landscapes and customized structures.

The deconstruction and reconstruction of the backpack speaks to: 

a) inherent creativity in travel experiences;

b) transformational nature of exploration;

c) refreshing memory logs through the use of purpose-built devices.

Exhibition space:

Studio Wägetechnik, Weimar, Germany (2017)